Cinch PR & Branding Group

 





THE SITUATION
The opening of Levi’s Stadium, home to the San Francisco 49ers, was one of the most highly anticipated events in the Bay Area in 2014. Centerplate, the concessionaire and retail arm of the new stadium, retained Cinch to develop and implement a strategic six-month launch campaign.


PR OBJECTIVES
Position Levi’s Stadium as the premier hospitality experience within the NFL.


STRATEGY
Cinch developed a strategic program to keep the local and national media engaged throughout the six-month program which included press release development, creative storytelling and exclusive interviews. In addition, Cinch developed and coordinated a media tour to Levi’s Stadium with over 30 Bay Area and national media to tour the stadium, experience the food and beverage, and interview key Centerplate and 49er Executives. In addition, Cinch developed and managed an in-market consumer event at the San Francisco Ferry Building. The event featured food from the stadium, ticket giveaways and a performance by the Gold Rush Cheerleaders.


RESULTS
The food and beverage offerings at Levi’s Stadium was the primary pre-opening news story the media covered. Cinch’s total media reach for the campaign exceeded 68 million impressions including coverage with every major Bay Area broadcast outlet, in addition to stories placed in Eater National, Bleacher Report, Thrillist, 7x7, SF Chronicle, San Jose Mercury News and The Tonight Show with Jimmy Fallon.