With over 70 locations throughout the US, global specialty coffee roaster Blue Bottle Coffee was the largest coffee roaster in the country to temporarily close all cafes to slow the spread of COVID-19.
Cinch PR advised on internal and external announcement strategy, developed messaging, and conducted media outreach for the closures. Cinch PR also redirected PR strategy to leverage Blue Bottle’s key spokespeople as expert resources for at-home brewing tips and highlighted Blue Bottle’s online offerings, including coffee subscriptions and brewing tools, available to purchase online.
As a result, Blue Bottle’s thoughtful leadership and swift response rate were lauded by media and consumers alike, and digital sales far exceeded the totals for the previous year.
