Cinch PR & Branding Group

Services

Strategic Brand Positioning

Cinch partners with our clients to define their product’s most persuasive points of difference and marketplace niche, then parlays those differences into strategic, resonant PR initiatives.

Key Message Development

A product of brand positioning, Cinch’s team works closely with our clients to develop the most salient points of difference into key messages used in press materials, interviews, and in consumer-facing promotions.

Communications Planning

Our team collaborates with clients to develop compelling, informative press materials, social media strategies, and other digital platforms, all toward telling a brand’s story in a relevant, interesting way.

Media Relations

Cinch has cultivated strong relationships with top national, regional, and local media in the food, lifestyle, and travel realms. Our clients are regularly featured in top-tier media outlets including Food & Wine, Travel + Leisure, The New York Times, Associated Press, USA Today, Elle Décor, Esquire, and Bon Appetit, among other influential publications.

Materials Development

Cinch’s talented team of strategists includes top-notch writers who develop press materials that reflect a brand’s distinct personality. From multimedia press releases to traditional fact sheets and bios, our team is expert at crafting concise but compelling materials for internal and external audiences.

Media Training

Our team is adept at coordinating media training sessions for executives and other key brand spokespersons to equip them with the confidence and skills to communicate key messages effectively during public and media appearances.

Product/Brand Launches

Cinch taps its vast network of national, regional, and local media relationships to get the word out to the most influential audiences about a product or service's debut through an experiential combination of media relations, event planning, and influencer seeding. We follow up launch activity with consistent, regular outreach to key target markets, leveraging additional creative PR initiatives to keep brands top of mind.

Key Influencer Outreach

Cinch identifies and conducts outreach to the influencers most likely to move the needle for your business, from bloggers to trend setters to social media communities across platforms.

Social Media Strategy

The ever-changing social media landscape requires research and strategic planning to determine the appropriate opportunities for a brand. Cinch partners with clients to provide social media recommendations and, if needed, management and execution of social media programming.

Event Planning

From planning media FAM trips to intimate wine dinners to coordinating larger-scale events, Cinch has an eye for the key details and the consistent project management acumen needed to create a successful gathering. Our team has coordinated philanthropic events, media tours, launch parties and events, media dinners, and many other types of events.

Strategic Partnerships

Partnerships with likeminded organizations and individuals can amplify a product or service in the marketplace, generating the ability to reach a much larger – and already receptive – public. Cinch regularly coordinates partnership for events, consumer promotions, and brand campaigns.

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