el PRADO Hotel

Campaign Services
Strategy, Media Relations, Influencer Relations, Positioning & Message Development, Event Planning & Execution
Client Since
2020
Industry
Travel
01
+ HOW WE DID IT
Total Transformation of Boutique Hotel

In fall 2021, el PRADO Hotel opened its doors following an extensive renovation, transforming the boutique property into a luxurious Spanish-inspired oasis set in the heart of Downtown Palo Alto.

To build excitement for the highly anticipated grand opening–for both longtime fans invested in the project and international destination seekers–Cinch PR spearheaded a multi-pronged communications campaign consisting of pre-opening announcements, interviews with key spokespeople, tailored media and influencer visits, and a highly attended grand opening ribbon-cutting ceremony.

Cinch PR’s efforts elevated the property as a highly sought-after destination for the discerning business and leisure traveler resulting in top-tier publications including Forbes, SF Gate, Silicon Valley Business Journal, and more.

02
+ Key Highlights

Success In Numbers

300
20 pieces of secured national and regional coverage exceeding 300 million impressions
15
A hosted ribbon-cutting ceremony with 15 media and influencers in attendance
85
10+ influencer partners sharing over 85 pieces of content