01
+ HOW WE DID IT
History-Making Name Change Campaign
In 2020, the historic ski resort formerly known as Squaw Valley Alpine Meadows announced a name change to address the negative connotation associated with the term “squaw.”
With over eight years of experience representing the resort under our belts, Cinch PR worked with multiple stakeholders on this high-profile project, serving as a member of the in-house renaming committee and managing the communications process from soup to nuts - from strategy, to message development to execution.
In 2021, Palisades Tahoe was unveiled during a day-long event staffed by Cinch PR to overwhelmingly positive fanfare amongst media and consumers, with coverage continuing long after the initial debut of the new name.
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+ Key Highlights
Success In Numbers
18
Hosted media day with 18 interviews in person, via phone, and virtually
760
Total impressions exceeding 760 million
100%
Key message saturation of nearly 100%
