Cinch PR was retained by leading botanical wellness pioneer and tea company, Traditional Medicinals, in early 2023 to share their impact, sustainability, and quality story with media and consumers.
In order to re-introduce the 50 year-old brand to key media, Cinch conceptualized, planned, and executed a two-day New York City media event that leveraged Traditional Medicinals’ tried-and-true, efficacious herbal teas and deeply knowledgeable thought leaders, inviting media and registered dietitians to attend in-depth, customized tea consultations with a Traditional Medicinals herbalist, who carefully reviewed wellness goals, recommended teas to support lifestyles, and shared Traditional Medicinals’ brand story throughout.
Cinch PR secured media from outlets including Good Morning America, Forbes, SELF, PopSugar, Allure, and more, with a 100% attendance rate to the event, ultimately resulting in the creation of new brand advocates and a cascade of coverage including a live product feature on Good Morning America.
